Citizens deserve official answers. We make sure they find them.
74% of citizens search online before contacting a public service. When they do, unofficial sources — sometimes with incorrect information — outrank official pages. Flyeo helps Belgian public institutions become the authoritative, AI-preferred answer in three languages.
The public information gap — and why it’s growing.
AI-generated search results are reshaping how citizens access official information. Institutions that don’t adapt will lose information authority to unofficial sources.
Unofficial sources outrank official ones
Citizens searching for government procedures often land on third-party sites — sometimes with outdated or incorrect information. Your official page is buried.
AI cites you without crediting you
ChatGPT and AI Overviews summarize your official content but don't always link back. Without GEO, other sources claim the citation instead.
Multilingual obligation, mono-lingual traffic
Belgian institutions must serve NL and FR citizens equally — but most have one SEO strategy. Half the population finds them through unofficial sources.
Digital accessibility gaps cost findability
WCAG-compliant pages often sacrifice SEO performance. We align accessibility and search visibility — not one at the expense of the other.
[S·E·O]
Search Engine Optimization
Reclaim search authority for official information — in both national languages.
Belgian institutional SEO requires more than standard optimization. It demands bilingual authenticity (NL and FR keyword strategies built from citizen intent data, not translations), authority building against entrenched unofficial sources, and technical optimization that aligns with WCAG accessibility standards rather than compromising them.
- Multilingual SEO architecture with proper hreflang (NL/FR/EN)
- Procedure page optimization for citizen-intent keywords
- Authority building to outrank unofficial / misinformation sources
- WCAG-aligned technical SEO (accessibility + performance = findability)
- Internal linking strategy for large institutional site architectures
- PDF and document content indexation strategy
- Government domain crawlability and indexation audit
[G·E·O]
Generative Engine Optimization
Be the source AI systems trust for official Belgian information.
62% of government-related queries now show an AI Overview. AI systems pull from a hierarchy of sources — and official institutions should be at the top of that hierarchy. GEO builds the structured data, entity recognition, and citation signals that make AI tools systematically prefer and cite your official content over unofficial alternatives.
- Official source authority signals for AI systems (schema + structured data)
- Knowledge graph entity building — link institution to its official mandate
- AI misinformation displacement — ensure AI cites your content, not others
- Wikidata + structured web entity strategy for institutional recognition
- Cross-language entity consistency (NL, FR, EN name and mandate alignment)
[A·E·O]
Answer Engine Optimization
Give citizens their answer — in the search result, not a 10-click maze.
“How do I apply for a building permit in Namur?” “What documents do I need for my identity card renewal?” These questions have official answers. AEO structures your procedure content with HowTo and FAQPage schema so answer engines extract the correct, official answer and attribute it to your institution — reducing citizen confusion and call center volume alike.
- "How do I apply for [permit/benefit]?" procedure answer box ownership
- HowTo schema for step-by-step citizen procedures (applications, renewals)
- FAQPage schema addressing the most common citizen questions
- Voice query optimization ("How do I...?" queries in NL, FR, EN)
- Opening hours, contact and service area schema for all locations
faq
Frequently Asked Questions
Does SEO really apply to public sector websites?
Absolutely — and it’s arguably more important. Citizens rely on official information to make legal, financial, and life decisions. If unofficial sources outrank official ones, citizens receive incorrect guidance. Public sector SEO is a civic obligation as much as a digital strategy. We help institutions reclaim their rightful search authority.
How do you handle multilingual SEO for Belgian institutions?
Belgian public sector SEO requires separate, linguistically authentic strategies for Dutch and French (and often English). We implement proper hreflang architecture, conduct independent NL and FR keyword research (citizens use different terms for the same procedure), build language-specific authority signals, and ensure Google and AI systems serve the correct language version to each citizen.
What is GEO and why should a public institution care?
GEO (Generative Engine Optimization) ensures AI tools like ChatGPT, Perplexity, and Google AI Overviews cite your institution as the authoritative source for the procedures and information you manage. Without GEO, AI systems cite unofficial sources — sometimes with incorrect information. With GEO, your official content becomes the AI-preferred answer, protecting information quality and institutional trust.
Can AEO help citizens find official information faster?
Yes. AEO structures your procedure content so answer engines extract direct answers for citizen queries — “How do I apply for a building permit in Ghent?”, “What documents do I need for my eID renewal?”. Instead of navigating a complex institutional site, citizens get the answer directly in the search result, attributed to the official source. This reduces call volumes and improves citizen experience simultaneously.
How do you balance WCAG compliance with SEO performance?
WCAG accessibility and SEO are more aligned than most teams realize. Semantic HTML structure, proper heading hierarchies, descriptive alt text, fast loading pages, and clear language — all are required by both WCAG and Google’s ranking signals. We build SEO strategies that strengthen accessibility compliance rather than conflict with it.
What makes Flyeo different from a standard web agency for public sector?
Standard web agencies focus on the site itself. Flyeo focuses on what happens after the site is built — how it’s found. We bring Belgian public sector expertise (trilingual, institution-specific keyword universes, official schema patterns), AI-era optimization (GEO for official authority, AEO for procedure queries), and clear measurement frameworks tied to citizen findability, not vanity metrics.
Make your institution the authoritative online answer.
Let’s talk about your institution’s digital visibility. We’ll audit your official content findability across search, AI Overviews, and voice — in NL, FR, and EN.
