More revenue from the traffic you already have.
We analyse how your visitors behave, identify what’s stopping them from converting, and systematically eliminate every point of friction.
What is Conversion Rate Optimisation?
Conversion Rate Optimisation (CRO) is the discipline of increasing the percentage of visitors who take a desired action — whether that’s a purchase, a lead form, a demo booking, or a phone call. Rather than spending more on acquisition, CRO squeezes more value from your existing traffic. At Flyeo, we combine quantitative data (analytics, funnels) with qualitative research (recordings, surveys) to build and test evidence-backed hypotheses — not gut-feel redesigns.
CRO
The most overlooked growth lever
Most businesses obsess over getting more traffic. But if your site converts at 1% and a competitor converts at 3%, they generate three times the revenue from identical ad spend and organic reach. CRO directly attacks this gap. A 1% improvement in conversion rate can be worth more to your bottom line than doubling your monthly ad budget.
- Conversion Rate
- Average Order Value
- Cart Abandonment
- Bounce Rate
- Lead Quality
- Time on Page
- CLTV
Three pillars of systematic optimisation
Behavioural Analytics
We instrument your site with heatmaps, session recordings, and funnel tracking to see exactly where visitors hesitate, rage-click, or drop off.
- Heatmaps & scroll maps
- Session recordings
- Funnel drop-off analysis
- Form analytics & field friction
A/B & Multivariate Testing
Hypothesis-led experiments on landing pages, product pages, and checkout flows — statistically significant results before anything ships permanently.
- A/B split testing
- Multivariate (MVT) tests
- Statistical significance validation
- Winning variant roll-out
Landing Page & Funnel Design
Purpose-built pages aligned with your ad traffic and SEO keywords — every element serves a conversion goal.
- Dedicated landing page builds
- Above-the-fold hierarchy
- CTA copywriting & placement
- Mobile-first UX review
The CRO cycle
faq
Frequently Asked Questions
How much traffic do I need for CRO to work?
As a rule of thumb, a single page should receive at least 1 000 monthly visits and generate measurable conversion events to yield statistically valid A/B tests within a reasonable timeframe. Below that, we focus on qualitative research and UX fixes rather than split testing.
How long does it take to see CRO results?
A well-designed A/B test typically runs for 2–6 weeks depending on traffic volume and effect size. Qualitative fixes (copy, UX, form improvements) can show impact within days of implementation.
Do you work with our existing website or rebuild pages?
Both. We can run tests on your existing pages via JavaScript overlays, or build standalone landing pages from scratch for paid media traffic. We always prefer the option that reaches significance fastest.
Is CRO useful if I run paid ads?
Absolutely — it’s arguably more important. If your landing page converts at 2% and we improve it to 4%, you’ve effectively halved your cost per acquisition without touching ad spend. CRO makes every channel more efficient.
What tools do you use for CRO research?
Our standard CRO stack includes Hotjar or Microsoft Clarity for heatmaps and session recordings, GA4 for funnel and behavioural data, VWO or Google Optimize for A/B and multivariate testing, and Typeform or in-page surveys for qualitative user feedback. We can integrate with your existing analytics setup or implement a new stack as part of the engagement.
How do you define a "conversion" for our site?
We define conversions together during onboarding, based on your business model and revenue goals. For e-commerce this is typically a completed purchase; for B2B SaaS it might be a demo request or free trial signup; for local services it could be a phone call or form submission. We then set up proper tracking for macro-conversions (primary goals) and micro-conversions (engagement steps that predict conversion) before any testing begins.
Can CRO deliver results without running A/B tests?
Yes. Expert reviews, heatmap analysis, and UX audits frequently uncover friction points — broken forms, confusing CTAs, mobile layout issues — that can be fixed immediately without split testing. We call these “no-brainer” wins: changes where the evidence is so clear that a controlled test would be unnecessary. These often deliver the fastest ROI in the first weeks of an engagement.
What is the minimum duration for a valid A/B test?
We recommend running tests for a minimum of two full business cycles (typically two weeks) regardless of when statistical significance is reached. This controls for day-of-week and seasonal variation that can otherwise produce false positives. For low-traffic pages, tests may need to run for 4–8 weeks to collect enough data. We calculate required sample sizes before launch so there are no surprises.
Do you test pricing, offers, and promotions?
Yes — pricing and offer testing can be among the highest-impact CRO interventions. We test price point presentation, discount framing (percentage vs absolute), free trial vs freemium models, and bundle offers. We approach pricing tests with particular care around statistical rigor and business risk, and always discuss implications with you before any pricing variant goes live.
How does CRO fit into Flyeo's broader SEO and paid media work?
CRO is the multiplier for every other channel. Organic SEO and paid media drive traffic to your site — CRO ensures that traffic converts at its maximum potential. Concretely: our SEO team shares top-performing organic queries to inform landing page messaging; our SEA team uses winning CRO variants for ad landing pages. The three disciplines share data and compound each other’s impact.
Ready to fly above the competition?
Your brand cited in ChatGPT, Perplexity, and Gemini. Whether you want a full strategy or just a first conversation, we’re here.
